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鷹美中期營收同比增長14.4%，以銷售冬季運(yùn)動服為主

來源：北京紳凱服裝瀏覽：19 【字體：大中小】發(fā)布日期： 2016-11-26 17:02:38 打印

美國鷹（02368，HK）11月18日中午發(fā)布公告，截至2016年9月30日的6個月內(nèi)，公司實現(xiàn)營業(yè)收入10億8300萬美元，同比增長14.4%；凈利潤1億2100萬港元，同比增長4.2%，毛利率從2.2%下降到20.9%至23.1%。

上半年，該集團(tuán)的聲譽(yù)，主要是生產(chǎn)技術(shù)和銷售價格較高的冬季運(yùn)動服，在產(chǎn)品組合調(diào)整，銷售增長，近14%的增長。本集團(tuán)的主要銷售地區(qū)為美國、中國大陸和歐洲，三的總銷售收入上半年占82%，和三的地方和銷售數(shù)量的平均銷售價格與去年同期相比。中國的運(yùn)動裝市場在全國大力推進(jìn)體育政策的快速擴(kuò)張，但人民幣貶值的影響，美國和歐洲的數(shù)量的增加是明顯的。

集團(tuán)表示，與去年同期相比，高端產(chǎn)品銷售期占總銷售額的比例大幅增加，平均銷售價格上升，是本集團(tuán)銷售總額增長的主要動力。然而，該集團(tuán)的重點(diǎn)生產(chǎn)的高端產(chǎn)品，材料成本高，基于行業(yè)競爭，價格未能彌補(bǔ)材料的總成本增加，毛利率下降的主要原因。此外，生產(chǎn)成本、最低工資和員工福利不斷增加，也侵蝕了集團(tuán)公司的毛利率。

展望下半年，鷹表示，該集團(tuán)已投入更多的資源，爭取更高附加值的夏季產(chǎn)品，減少季節(jié)性因素對盈利能力的影響。

American Eagle (02368.HK) November 18th midday announcement, the 6 months ended September 30, 2016, the company achieved operating income of $1 billion 83 million, an increase of 14.4%; net profit of HK $121 million, an increase of 4.2%, gross margin fell from 23.1% in 2.2% to 20.9%.

The first half of the group's reputation, mainly production technology and sales price higher in winter sports clothes, in the adjustment of product portfolio, sales growth, an increase of nearly 14%. The group's main sales area for the United States, mainland China and Europe, the first half of three total sales revenue accounted for 82%, and the average sales price of three places and the number of sales are compared with the same period last year. Chinese sportswear market in the country to vigorously promote the rapid expansion of sports policy, but the impact of the devaluation of the RMB, the increase in the amount of the United States and Europe is obvious.

Group said, compared with the same period last year, the period of high-end product sales accounted for a substantial increase in the proportion of total sales, increased average sales price, the main driving force for the group's total sales growth. However, the group's focus on the production of high-end products, the high cost of materials, based on the industry competition, prices failed to make up the total cost of materials increased, the main reason for the decline in gross profit margin. In addition, production costs, the minimum wage and employee benefits continue to increase, but also eroded the group's gross profit margin.

Looking to the second half, the eagle said, the group has put more resources to fight for a higher value-added summer products, reduce the impact of seasonal factors on the profitability.

北京服裝批發(fā)官方官方網(wǎng)站：http://m.eaglefighttime.com/

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